“Today’s luxury is tomorrow’s standard. When we first put washers and dryers in rental units 12 years ago, that was considered a luxury. Now it’s [simply] expected,” said James R. Loewenberg, AIA, co-chief executive officer of Chicago-based Magellan Development Group, LLC. Regarding the competitive nature of leasing and selling units, Loewenberg said, “You have one quick chance [to impress and capture their attention] before they walk out. You really only have a half hour to convince them you have the best product before they go down the street to see what the competition has to offer.”

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